Why Social Media Marketing & Web Presence Are Important for Dentists

Why Social Media Marketing & Web Presence Are Important for Dentists

Why Social Media Marketing & Web Presence Are Important for Dentists

In this era of digitalization where every brand, company or celebrity is interacting with their customers, it is essential for medical departments such as dentistry to make an effective presence on the web. According to a study, online adults within the age group of 18-34 most likely follow a brand via social networking. In fact, there are around 2.56 billion global mobile social media users and 1 million new active mobile social users added every day. Since more and more people are getting connected to the internet on a daily basis, the dentistry groups can easily target their potential target group by using digital marketing to the utmost.

social media marketing for dentists

Nowadays, people have started relying on social media channels of different brands to assess their service. In dentistry, you might wonder how a customer would benefit if his/her dentist has a strong web presence. Web presence not only helps in easy access to online reviews and recommendations when booking an appointment, it helps the dentist to find new prospects through reviews. As per a study conducted in 2015, 84% consumers believe that small businesses with websites are more credible when compared to ones that do not have any online presence.

Successful digital marketing includes a fully functional website and highly optimised ranking in the search engines. In a study conducted, 9 out of 10 consumers rely on the internet to find out local goods and services. However, 46% of the small businesses do not have a website. And, the 54% left that have a business website have clearly had an added advantage. Social media marketing for dentists can help them in building brand identity and long lasting customer relationships.

Here are some interesting facts about social media marketing and web presence and how it benefitted small businesses:

1- 47% of small businesses do not use social media out of which 23% believe it is not relevant for the industry. Out of the rest, only 12% feel that social media marketing is important for the company. The brands that have a strong online presence have claimed a competitive advantage over the ones that don’t have one.

2-There are more than 50 million small businesses using Facebook pages to connect with customers. Out of which, 4 million of those businesses pay for social media advertising on Facebook.

Here are few reasons how social media and web presence can help a dentist:

1-Easy Access
Being online has helped customers to choose from different services based on the information present. It allows businesses to select their target group. The online presence of a business has brought a wave of consumerism with customers preferring from brands that are online too.

Therefore, it is necessary to make it mobile friendly as most of the customers search in mobile phones and tablets.

2-Brand building
A brand needs to catch the eye of the customer in order to generate profits through the sale of products or services. However, the brand does not have credibility if it does not have any distinct image. In order to be appealing and different, there is a need for a platform to set itself apart. In today’s fast-changing world, web presence is a must to establish your identity for your business and stand out. Nowadays, websites and social media are being used as marketing tools to reach out to the potential customers.

3-Larger customer base
The internet has brought everyone closer and made the trade world smaller and smaller. With a strong digital presence and social media marketing, you can showcase your products and services to a larger customer base and convert the potential ones into leads.

4-Selling the brand anywhere
Your website can become a virtual office for your brand wherein people are seeing the products and services, planning to buy them and get feedback. Unlike traditional world market, the online presence can let you free and set no limit of geographical boundaries, which would help the brand make business anywhere in the world.

5-One of the best ways of marketing
Digital presence can bring the harmony in businesses in terms of marketing and promotion. Even though the digital media is fast dominating and taking over the most sought-after information media, there is a possibility of this medium becoming the most effective and efficient marketing strategy.

With over 3.5 billion Google searches happening on a daily basis, your potential customer could be seconds away from booking an appointment for your service.

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